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Meet Scarsin at the PharmaMarketing Summit 2010
Scarsin will be a presenter at the PharmaMarketing Summit by Marcus Evans 10-12 May 2010, Doral Golf Resort & Spa, Miami, FL, USA
Meet Scarsin at Eye For Pharma
Scarsin will be an exhibitor and presenter at the Pharma Forecasting Excellence USA 2010 conference October, 2010
Market Need
Scarsin management has spent more than 10 years observing the analytical work flows of decision makers throughout the world in a variety of industries and situations. Reflecting on these observations led the team to a number of key conclusions:
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“Smart” people are often distracted by “sub-optimal” tasks based on their decision environment and not their intellectual capacity.
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The most important elements of the decision process, such as the quality of input assumptions, the consideration of alternatives and contingency planning, often receive only cursory attention because of the inefficiencies of the decision environment.
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The key limitation in improving decision making processes is the decision environment in which people operate.
Decision Making Environment Challenges
Manual and Inefficient
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There are a significant number of predictable tasks involved in decision making analysis which often consume significant portions of the team resources.
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Inefficiencies within standard environments can include the generation of input scenarios, tracking of assumptions and reporting.
Lack of Team Synergy
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Decision making is often a team process, but there is little support in the decision environment to allow people to collaborate in a meaningful way.
Rigid Approach
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Many decision environments are constructed within a rigid framework and methodology, and offer limited ability to deal with the changing dynamics in the real world.
Limited Analysis
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A decision environment is often engineered within a limited platform which cannot handle the scale of data, user inputs and forecasted outputs necessary to complete the analysis properly.
Lack of Security
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Decision making often utilizes some of the most critical information within an organization. Although organizations undertake significant efforts to manage the security of this information, much of the critical analysis in spreadsheets is on user laptops and thus vulnerable to loss or theft.